A cosmetic manufacturing company is spending a lot of money on advertisement to sell their products as they believe that the sale of goods depends largely on the quality of advertisement.
Name the marketing philosophy followed. State any other two marketing philosophy.

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Solution

The marketing philosophy followed in the above case is Sales concept. Sales Concept assumes that the customers would not buy, or not buy enough, unless they are adequately convinced and motivated to do so, It is believed that aggressive selling and promotional efforts are important to make customers buy their products.
Other two marketing philosophies are:
(i) Production Concept -which assumes that availability and affordability of the product are the key to the success of a firm and puts greater emphasis on improving the production and distribution efficiency of the firms.
(ii) Product Concept assumes that product improvement is, the key to profit maximisation of a firm.

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A cosmetic manufacturing company is spending a lot of money on advertisement to sell their products as they believe that the sale of goods depends largely on the quality of advertisement.Name the marketing philosophy followed. State any other two marketing philosophy.

A cosmetic manufacturing company is spending a lot of money on advertisement to sell their products as they believe that the sale of goods depends largely on the quality of advertisement.
Name the marketing philosophy followed. State any other two marketing philosophy.