A ________ is the set of actual and potential buyers of a product or service.

Segment

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Market

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Subsidiary

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Focus group

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Consumer group

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Solution

The correct option is B
Market

B: Market
Explanation: A market is where people can assemble to work with the trading of products and services. The parties included are normally sellers and buyers. The market might be like an actual retail outlet, where individuals meet personally, or virtual like a web-based market, where there is no physical contact among sellers and buyers.

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