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Question

A study found that drinking carbonated drinks led to increase in obesity among the consumers. The manufacturer of carbonated drinks funded research and it was published by some media agencies that obesity was increasing due to lack of exercise. It asked the consumers to increase the time spent on treadmills and sidelined the effects of consuming carbonated drinks.

This is an example of:

A
agenda-setting
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B
balanced reporting
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C
censorship
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D
objectivity
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Solution

The correct option is A agenda-setting
The media has the capacity to organise public opinion. It can spark public debates and discussions on a topic, and this is called ‘setting the agenda’. Due to the reach and influence of media, it has the power to ‘set the agenda’.

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