Question

ABC Crackers Ltd., a fire-cracker manufacturing company launched some new products on the eve of Diwali in the market, which attracted many buyers. To meet the increased demand, the company employed people from nearby village where there is a lot of unemployment. Because of the good behaviour of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the product of ABC Crackers Ltd. because of their quality.
(a)Identify and explain the product -related decision because of which consumers preferred of ABC Crackers Ltd.
(b)Also identify any two values which ABC Crackers Ltd. wanted to communicate to the society.

Answer 1

(a) The product related decision,due to which the consumers preferred the products of ABC Crackers Ltd.,is the 'quality and the brand name'. Due to the good and standard quality of the product provided by the company, it was able to maintain its brand name in the market. Hence, the consumers started to demand the products of ABC Crackers Ltd. because of its goodwill and reputation.

(b)Following are the values that ABC Crackers Ltd. wanted to communicate to the society:

i. Providing employment opportunities to decrease unemployment in the villages

ii. Providing good quality products to the consumers