Question

After defining the problem and analyzing the situation the next step in relation to a market assessment is ___________.

• A. obtaining data specific to the problem
• B. analyzing the situation
• C. data analysis and Interpretation
• D. fostering ideas and problem solving

Answer 1

Answer: (A)

obtaining data specific to the problem

After defining the problem and analyzing the situation the next step in relation to a market assessment is to obtain data specific to the problem. The collection of data refers to the gathering of facts to be used in solving the problem. The data can be taken from internal and external sources, it can be primary and secondary in nature.