Ajay was appointed as a marketing head of Alfa Enterprise manufactures of toothpaste and tooth brushes. His target sale was zero units a month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling some school children had not started brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission the started donating 200 toothbrush and toothpaste to schools.
(i) Identify the channels of distribution Ajay would adapt for distribution of toothbrush and toothpaste, justify by giving reasons.
(ii) State any two values which Ajay want to communicate to society.

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Solution

(i) The channel of distribution Ajay would adapt is indirect because he is dealing with consumer goods
(ii) Values which Ajay wants to communicate to society are:
(a) Charity
(b) Concern for underprivileged
(c) Hygiene
(d) Sensitivity towards health.

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Ajay was appointed as marketing head of Alfa Enterprise manufacturer of toothpaste and toothbrushes. His target sale was 2000 units per month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children have not started brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpastes every month :

(i) Identify the channel of distribution 'Ajay' would adopt for distribution of toothpaste and toothbrushes and justify it by giving one reason.

(ii) State any two values which Ajay wants to communicate to the society.

Q. ABC Ltd. was not doing well and their profit margin were declining. On investigation it was found that workers of production department 'were not happy with their manager's behaviour, workers were forced to work for longer hours without any break and no latest machine or technology was brought to organisation, ABC Ltd. With Mr. Ajay as their new manager for Production Department, he scanned the environment and found the company is using obsolete machine & technology. He.replaced the machinery, and also started giving small rest intervals to workers. So that they can recharge their energy. He also changed their target as per the new machine. (i) Name the scientific technique adapted by Mr. Ajay.
(ii) Name the feature of management referred in the above para. (iii) State the value followed by Mn Ajay.

Q. How much rupees are necessary for Jigna to buy

5

toothbrush and toothpaste, each costing

R s . 12.50

and a toothpaste costing

R s . 34.50

Q. You are interested in buying a toothbrush but the shopkeeper refused to sell the toothbrush unless you wanted to buy toothpaste as well. Which consumer right is violated by the seller?

Q. Polgate advertised how its toothpaste gives whiter teeth after brushing, while Kavyanjali advertised how its toothpaste is better than Polgate's.

Whose advertisement can be considered as good marketing and why?

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(i) The channel of distribution Ajay would adapt is indirect because he is dealing with consumer goods (ii) Values which Ajay wants to communicate to society are: (a) Charity (b) Concern for underprivileged (c) Hygiene (d) Sensitivity towards health.

(i) The channel of distribution Ajay would adapt is indirect because he is dealing with consumer goods
(ii) Values which Ajay wants to communicate to society are:
(a) Charity
(b) Concern for underprivileged
(c) Hygiene
(d) Sensitivity towards health.