Ajay was appointed as marketing head of Alfa Enterprise manufacturer of toothpaste and toothbrushes. His target sale was 2000 units per month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children have not started brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpastes every month :
(i) Identify the channel of distribution 'Ajay' would adopt for distribution of toothpaste and toothbrushes and justify it by giving one reason.
(ii) State any two values which Ajay wants to communicate to the society.
Ajay was appointed as marketing head of Alfa Enterprise manufacturer of toothpaste and toothbrushes. His target sale was 2000 units per month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children have not started brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpastes every month :
(i) Identify the channel of distribution 'Ajay' would adopt for distribution of toothpaste and toothbrushes and justify it by giving one reason.
(ii) State any two values which Ajay wants to communicate to the society.
(i) Ajay would adopt zero-level channel of distribution because Ajay can have full control over the distribution process and sell his products by door-to-door sales to promote and provide knowledge about his products. He can customise his products by obtaining feedback from the backward areas and get their trust and confidence for his products.
(ii) The investigation, Ajay has conducted, is a part of advertising strategies wherein he tried providing knowledge to People/ children in the backward areas. With relevant feedback toothpaste, he can also look into improving the quality of the product that supports the customer needs. He aims at improving the standard of living of people living in backward areas by focusing on health and hygiene, thus enhancing customers, satisfaction and confidence. This way he also aims at creating a brand and reputation as well as increase market area for his products.
(i) Ajay would adopt zero-level channel of distribution because Ajay can have full control over the distribution process and sell his products by door-to-door sales to promote and provide knowledge about his products. He can customise his products by obtaining feedback from the backward areas and get their trust and confidence for his products.
(ii) The investigation, Ajay has conducted, is a part of advertising strategies wherein he tried providing knowledge to People/ children in the backward areas. With relevant feedback toothpaste, he can also look into improving the quality of the product that supports the customer needs. He aims at improving the standard of living of people living in backward areas by focusing on health and hygiene, thus enhancing customers, satisfaction and confidence. This way he also aims at creating a brand and reputation as well as increase market area for his products.
