An auto company C Ltd., is facing a problem of declining market share due to increased competition from other new and existing players in the market. Its competitors are introducing lower-priced models for mass consumers who are price sensitive. For quality conscious consumers, the company is introducing new models with added features and new technological advancements.

How will you seek to remove these limitations?

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Solution

The given limitations can be overcome by :

(i) Arranging funds in advance.

(ii) Effective methods of recruitment should be adopted to ensure the availability of effective staff in all departments.

(iii) Middle level should be encouraged to propose plans in the form of suggestions. After considering all these, a strategy should be planned.

(iv) The company should be able to assess the moves of the competitors.

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An auto company C Ltd., is facing a problem of declining market share due to increased competition from other new and existing players in the market. Its competitors are introducing lower-priced models for mass consumers who are price sensitive. For quality conscious consumers, the company is introducing new models with added features and new technological advancements.

Identify the limitations of such plans.

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Q. An auto company C Ltd. is facing a problem of declining market share due to increased competition from other new and existing players in the market. Its competitors are introducing lower priced models for mass consumers who are price sensitive. For quality conscious consumers, the company is introducing new models with
added features and new technological advancements.

Questions

1. Prepare a model business plan for C Ltd. to meet the existing challenge. You need not be very specific about quantitative parameters. You may specify which type of plan you are preparing.
2. Identify the limitations of such plans.
3. How will you seek to remove these limitations?

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