Assessment of competitive rivalry does NOT include an understanding of :
A
The extent to which competitors are in balance.
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B
Market growth rates
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C
Fixed costs, exit barriers and operational efficiency
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D
The management structure of an organization
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Solution
The correct option is D The management structure of an organization The assessment of competitive rivalry refers to conducting an analysis regarding the level of competition in the market for a particular organisation which does not include the assessment of the management of that organisation.