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Question

Branding does not enable differential pricing.

A
True
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B
False
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Solution

The correct option is B False
Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer.

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