Elements of Marketing Mix

Q.

What are the 5 methods of promotion?

Q.

What is labelling? State any three functions of labelling.

Q.

What are the factors affecting determination of the price of a product or service. Explain.

Q.

What are the objectives of promotion?

Q.

Explain the advantages of branding to marketers of goods and services.

Q.

Which of the following are the elements of Marketing mix?

1. Product

2. Price

3. Place

4. All of the above

Q.

How does branding help in creating product differentiation? Does it help in the marketing of goods and services? Explain.

Q.

___ refers to the important decisions related to the product such as quality, design, branding, product packaging, labeling etc.

1. Product

2. Place

3. Price

4. Promotion

Q.

What is a product mix in simple words?

Q.

Identify the correct sentence:

1. Differentiation ideally goes beyond the tangible features of an offer and touches the customer on an emotional level.

2. Differentiation is based on customers’ unique resources and capabilities.

3. Differentiation activities are always small details that are not necessarily known by the customers.

4. A competitive advantage implies that a whole system of marketing activities is offered.

5. All successful brands manage to change the customer’s beliefs and attitude.

6. Both a) and e)

Q.

Through branding adds to the cost, it provides several advantages to the consumers.In the light of the statement, state any three advantages of branding to customers.

Q.

Labelling falls under the___ element of marketing mix?

1. Product

2. Price

3. Promotion

4. place

Q.

What are the types of marketing mix?

Q.

What are the 6 macro environments?

Q.

The elements of marketing mix are

1. Person

2. Price

3. Place

4. Promotion

Q.

What is product mix in marketing management?

Q. Market innovation refers to ___________.

1. procurement of capital to buy market
2. acquiring a market place and bring innovation to it
3. discovering new product and market
4. setting up of a new shop

Q.

___ refers to the combination of all those decisions, which are concerned with the price fixation of any product or service.

1. Product

2. Promotion

3. Place

4. Price

Q.

Firm 'Ravi' making Desi ghee was set up by Mihir with an investment of 2 crores. Now his task is to communicate about his product to the consumer. He first wants to market his product in his own state, i.e. Uttar Pradesh.

Identify the decision are of marketing, regarding which Mihir is thinking about.

1. Price

2. Product

3. Promotion

4. Place

Q. The concept of four P's as elements of marketing mix was given by ________.

1. E.J. McCarthy
2. Philip Kotler
3. Bruce J. Walker
4. W.J. Stanton

Q.

What are the different elements of a marketing mix?

Q. ITC started its business with Jobaico Industry later on its entered in Hotel Industry, Consumer goods industry, stationery, etc. ITC assured quality to customer and kept company's name as its identity. This help the customers in product identification and hence ensured quality. It also built up their confidence and help in increasing their level of satisfaction.
(i) Name the element of marketing mix referred in above pan.
(ii) Name the other elements of marketing mix.
(iii) Name the concept which assure quality and help in identification of product.
(iv) Identify the value emphasised by ITC..

Q.

e Learning for Online Courses like UPSC, K3, K10, K12, CBSE NCERT, ICSE, NEET & JEE

Q.

e Learning for Online Courses like UPSC, K3, K10, K12, CBSE NCERT, ICSE, NEET & JEE

Q. One of the element of marketing mix is concerned with designing the shape, size and quality of goods and services.
(i) Name that element of marketing mix
(ii) Name the important features of that element.

Q.

What are the types of marketing mix ?

Q. Which of the following is not a product-mix strategy?

1. Trading up
2. Simplification
3. Alteration
4. Value addition

Q. Very Short Answer Question.
Define marketing mix.

Q. The service marketing mix is an extended marketing mix and includes
i) People ii) Process iii) Service iv) Physical evidence

1. (ii), (iii) and (iv)
2. (i), (ii) and (iii)
3. (i), (ii) and (iv)
4. (i), (iii) and (iv)

Q. Name four elements of Marketing Mix.