What is labelling? State any three functions of labelling.
What is labelling? State any three functions of labelling.
Labelling is a component of the product mix in marketing that involves designing and preparing labels for the outermost part of the product package which displays information and/or essential characteristics about the product. Three functions of labelling are as follows :
(i) Labelling identifies the product : A label helps in popularising the product and its brand name by specifying it in a unique design and style.
(ii) Labelling grades the product : Labelling suggests the quality of the product and grades, in terms of the performance and utility.
(iii) Labelling describes the product : A label introduces the product by describing its name/brand, composition/ingredients, features, usage, approaches, expiry date, warnings, manufactured/registered date, instructions on how product should be used etc.
Labelling is a component of the product mix in marketing that involves designing and preparing labels for the outermost part of the product package which displays information and/or essential characteristics about the product. Three functions of labelling are as follows :
(i) Labelling identifies the product : A label helps in popularising the product and its brand name by specifying it in a unique design and style.
(ii) Labelling grades the product : Labelling suggests the quality of the product and grades, in terms of the performance and utility.
(iii) Labelling describes the product : A label introduces the product by describing its name/brand, composition/ingredients, features, usage, approaches, expiry date, warnings, manufactured/registered date, instructions on how product should be used etc.
