What is meant by labeling? State any four functions of labeling.
What is meant by labeling? State any four functions of labeling.
Labeling is a part of the product mix component in marketing that involves designing and preparing labels on this outermost part of the product package and display information and/or characteristics about the product. Functions of labeling include:
(i) Labeling identifies the product: A label helps in popularising the product and its brand name by specifying it in a unique design and style.
(ii) Labeling grades the product: A label grades the product that reflects the quality of the product in terms of its performance or utility.
(iii) Labeling describes the product: Label describes the product by introducing the name/brand, composition/ingredients, features, usage, approaches, manufactured/ registered date, expiry date, warnings, safety measures, instructions on ways to use the product, and so on.
(iv) Labeling promotes the product: Labelling facilitates promotion of the product through the description mentioned on labels to attract and build curiosity among the customers and provides a basis for comparison and facilitates decision-making for customers.
Labeling is a part of the product mix component in marketing that involves designing and preparing labels on this outermost part of the product package and display information and/or characteristics about the product. Functions of labeling include:
(i) Labeling identifies the product: A label helps in popularising the product and its brand name by specifying it in a unique design and style.
(ii) Labeling grades the product: A label grades the product that reflects the quality of the product in terms of its performance or utility.
(iii) Labeling describes the product: Label describes the product by introducing the name/brand, composition/ingredients, features, usage, approaches, manufactured/ registered date, expiry date, warnings, safety measures, instructions on ways to use the product, and so on.
(iv) Labeling promotes the product: Labelling facilitates promotion of the product through the description mentioned on labels to attract and build curiosity among the customers and provides a basis for comparison and facilitates decision-making for customers.
