Business process in the marketing and sales department involves which of the following activity?
A company has its registered office in Delhi. The manufacturing unit at Gurgaon and marketing and sales department at Faridabad. The company manufactures consumer products. Which type of organisational structure should it adapt to achieve its target?
Company X is facing a lot of problems these days. It manufactures white goods like washing machines, microwaves, refrigerators, and air conditioners. The company's margins are under pressure and the profits and market share are declining. The production department blames the marketing department for not meeting sales targets and marketing blames production department for producing goods, which are neither of good quality nor meeting, customers expectations. The finance department blames both the production and the marketing department for a declining return on investment and bad marketing. Which quality of management do you think the company is lacking? Explain briefly. What steps should the company's management take to bring the company back on track?
Gracie runs a large factory, manufacturing steel appliances. The whole organisation is divided into major functions like production, marketing, finance and purchase, which may be grouped into different departments. All the activities related to purchases are grouped under purchase department like purchase of raw materials, records of purchase of inputs and tools, etc. Similarly, activities related to marketing include sales department and advertising department are grouped in the factory.
(i) What types of structure is followed by Gracie?
(ii) State any two advantages of this structure.
(iii) What are the prerequisites or features or requirements for this type of organisational structure to work?