Chandra, the handloom textile outlet owner, incurs Rs. 800 per meter for handloom fabric. Her competitors, however, on an average incur only Rs. 50 per meter. Which is the major factor contributing to the high cost incurred by Chandra?
Technology
Of all the reasons, the major factor which leads to huge costs is outdated technology used by Chandra. Her competitors have updated their business with the new technology and hence enjoy the benefit of incurring low costs.