Question

Company X- one of the largest automobile manufacturing companies in the country has started its own dedicated Colour Design Department which decides which colour will be given to which model of colour.
Which of the following may not be a reason for starting this colour dedicated department by the said company?

• A. Although people usually come with a clear idea about the basic features in a car within in stipulated budget, colour is the trial factor which influences their decision prior to purchase.
• B. It has been recently suggested by experts that the depth and brightness of colour can be used to accelerate the shape and size of a car so that it appeals to prospective customers.
• C. Two years ago a similar department was started by company R, one of the biggest competitors of company X.
• D. As per market, the research was done by the company and many customers have chosen cars of competitor companies only because the colour of the cars of company X did not match their expectations.
• E. As per recent research, the colour of the car is an important aspect of the customer is likely to choose a car looking at its colour at first sight.

Answer 1

The correct option is A Although people usually come with a clear idea about the basic features in a car within in stipulated budget, colour is the trial factor which influences their decision prior to purchase.

Looking at options B, C, D and E we can see that, they all list out the reasons why customers go for colours. If customers want different colours, it makes sense for companies to invest in a department just for it. The customer is King. Option(A) suggests very few people look for colour. In that case, a department-specific for colour need not exist. Hence we can select option(A).