Compared to licensing, franchising is a more advantageous entry mode because ________________________.

It generates economies of scale in marketing to international customers

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It is low-risk and low-cost

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It offers greater control

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All the above

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Solution

The correct option is D All the above
Option D is the correct answer.

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Similar questions

Which one of the following modes of entry brings the firm closer to international markets?

(a) Licensing

(b) Franchising

(d) Joint venture

Which one of the following modes of entry requires higher level of risks?

(a) Licensing

(b) Franchising

(d) Joint venture

Outsourcing a part of or entire production and concentrating on marketing operations in international business is known as

(a) Licensing

(b) Franchising

(d) Joint venture

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