Define a consumer. Explain the importance of educating consumers of their rights.
Consumer - A person who has indicated his or her willingness to obtain goods and / or services from a supplier with the intention of paying for them is termed as consumer.
Importance of educating consumers of their rights-
(i) For the physical protection of - To educate consumers of their rights is necessary so as to provide safeguard against the products that are unsafe or harmful to the health and welfare of a consumer.
(ii) For protection against unfair trade practices - Consumer should know about his rights and in case of any exploitation, due to supply of substandard defective goods etc. he should know the means to redress against frauds.
(iii) Protection against environmental hazards - Use of chemical fertilizers and certain refinery complexes pollute air, water and food and they cause a threat to human life. Thus, protection is needed for it.
(iv) Protection for deceptive advertising - Some producers give incorrect information about their products and the consumer is misled by these fake advertisements which costs hard on their pockets. They should aware of deceptive advertising.
Consumer - A person who has indicated his or her willingness to obtain goods and / or services from a supplier with the intention of paying for them is termed as consumer.
Importance of educating consumers of their rights-
(i) For the physical protection of - To educate consumers of their rights is necessary so as to provide safeguard against the products that are unsafe or harmful to the health and welfare of a consumer.
(ii) For protection against unfair trade practices - Consumer should know about his rights and in case of any exploitation, due to supply of substandard defective goods etc. he should know the means to redress against frauds.
(iii) Protection against environmental hazards - Use of chemical fertilizers and certain refinery complexes pollute air, water and food and they cause a threat to human life. Thus, protection is needed for it.
(iv) Protection for deceptive advertising - Some producers give incorrect information about their products and the consumer is misled by these fake advertisements which costs hard on their pockets. They should aware of deceptive advertising.
