Question

Define brand,brand name,brand mark and trade mark.

Answer 1

Brand: It is a name, sign, symbol or design or a combination, used to identify the goods or services of a seller and to differentiate them from those of competitors. e.g.Lux,Coca Cola,Parker,etc.

Brand name: It consists of words, numbers or letters which can be pronounced such as Maggi,Uncle chips,etc.

Brand Mark: It refers to symbols, designs, marks etc which can only be seen but not pronounced.e.g.Devil of Onida.

Trade Mark: It means a brand or a part of a brand that enjoys legal protection. e.g.Hyundai sign on Hyundai cars.