Discuss the role of intermediaries,in the distribution of consumer non-durable products.
Discuss the role of intermediaries,in the distribution of consumer non-durable products.
Channels of distribution or intermediaries smoothen the flow of goods by creating possession, place and time utility. The important functions performed by them are :
(i) Sorting: It refers to the process of sorting the product into homogeneous groups on the basis of size, quality, features, and price.
(ii) Accumulation: It refers to the process of accumulation of goods into larger homogeneous stocks. This helps to maintain a continuous flow of supply.
(iii) Allocation: It involves breaking homogeneous stocks into smaller, marketable lots. This helps in making sales easily according to different requirements of different buyers.
(iv) Assorting: It refers to the process of combining various goods of the same line of product, for sale to customers such as a cricket kit containing a bat, a ball, gloves, wickets, stumps, helmet and leg guards.
Channels of distribution or intermediaries smoothen the flow of goods by creating possession, place and time utility. The important functions performed by them are :
(i) Sorting: It refers to the process of sorting the product into homogeneous groups on the basis of size, quality, features, and price.
(ii) Accumulation: It refers to the process of accumulation of goods into larger homogeneous stocks. This helps to maintain a continuous flow of supply.
(iii) Allocation: It involves breaking homogeneous stocks into smaller, marketable lots. This helps in making sales easily according to different requirements of different buyers.
(iv) Assorting: It refers to the process of combining various goods of the same line of product, for sale to customers such as a cricket kit containing a bat, a ball, gloves, wickets, stumps, helmet and leg guards.
