For buyers of consumer durable products, what 'customer care services' would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.

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Solution

Customer care services for marketing a new brand of motorcycles would include :

(i) Providing free servicing for few initial years from purchase time.

(ii) Making available the spare parts.

(ii) Facility of servicing (paid) and repairing.

(iv) Lodging complaints of customers using the product on a regular basis.

(v) Taking suggestions for improvement in the product for the future.

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