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Question

As marketing manager of a big hotel located at an important tourist destination, what social concerns would be faced by you and what steps would you plan to take care of these concerns? Discuss.

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Solution

The major concerns faced by me would be :

(i) Disposal of waste in an effective way so that the environment is not harmed. In order to avoid the problem of environmental pollution, I would discourage the use of plastic bags and other plastic products. At the same time, all waste would be disposed in a natural way by dumping or would be recycled for future use.

(ii) Avoiding wastage of food and edible materials in order to avoid unnecessary wastage of food material, I would distribute the leftover food materials to orphanages, old-age homes and beggars.


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