Distinguish between convenience product and shopping product.
Distinguish between convenience product and shopping product.
Basis of Difference
Convenience Product
Shopping Product
Demand
Convenience products have a continuous and frequent demand.
Shopping products have a relatively less frequent demand.
Nature of Products
Essential commodities come under the category of convenience goods.
Generally, such goods are durable in nature
Unit of Purchase and Price
These products are available in small units and have low unit price. Thereby, such products have low profit margin.
These products usually come in bigger units and have high unit prices. Thereby, the profit margin is also high.
Nature of Purchase
Such products are brought impulsively without devoting much time and effort.
Such products are not brought impulsively and the consumer devotes considerable time and effort to compare the price, quality, etc. of the product.
Example
Ice-creams, medicines, newspaper, stationary items.
Jewellery, furniture, clothes, etc.
|
Basis of Difference |
Convenience Product |
Shopping Product |
|
Demand |
Convenience products have a continuous and frequent demand. |
Shopping products have a relatively less frequent demand. |
|
Nature of Products |
Essential commodities come under the category of convenience goods. |
Generally, such goods are durable in nature |
|
Unit of Purchase and Price |
These products are available in small units and have low unit price. Thereby, such products have low profit margin. |
These products usually come in bigger units and have high unit prices. Thereby, the profit margin is also high. |
|
Nature of Purchase |
Such products are brought impulsively without devoting much time and effort. |
Such products are not brought impulsively and the consumer devotes considerable time and effort to compare the price, quality, etc. of the product. |
|
Example |
Ice-creams, medicines, newspaper, stationary items. |
Jewellery, furniture, clothes, etc. |
