Distinguish between licensing and franchising.
Basis of difference |
Licensing |
Franchising |
Business model |
The licensor grants licence to a foreign company (licensee) to produce and sell goods under the licensor’s logo and trademarks for a fee. |
The franchiser grants a foreign firm (franchisee) the right to operate a business using a common brand name for an initial or a regular fee. |
Type of exchange |
Operations are related to production and marketing of goods. |
Operations are related to the services business. |
Stringency of rules |
Less stringent rules and regulations |
Strict rules and regulations |
Examples |
Pepsi and Coca-Cola |
Dunkin’ Donuts, KFC |