wiz-icon
MyQuestionIcon
MyQuestionIcon
1
You visited us 1 times! Enjoying our articles? Unlock Full Access!
Question

Distinguish between licensing and franchising.

Open in App
Solution

Basis of difference

Licensing

Franchising

Business model

The licensor grants licence to a foreign company (licensee) to produce and sell goods under the licensor’s logo and trademarks for a fee.

The franchiser grants a foreign firm (franchisee) the right to operate a business using a common brand name for an initial or a regular fee.

Type of exchange

Operations are related to production and marketing of goods.

Operations are related to the services business.

Stringency of rules

Less stringent rules and regulations

Strict rules and regulations

Examples

Pepsi and Coca-Cola

Dunkin’ Donuts, KFC


flag
Suggest Corrections
thumbs-up
3
Join BYJU'S Learning Program
similar_icon
Related Videos
thumbnail
lock
Modes of Entry
BUSINESS STUDIES
Watch in App
Join BYJU'S Learning Program
CrossIcon