Question

Distinguish between the 'product' concept and the 'production' concept in marketing keeping the following as the basis -(a) Focus, (b) Means and (c) End.

Answer 1

$\begin{array}{ccc}\text{Basis}& \text{Product Concept}& \text{Production Concept}\\ \text{Focus}& \text{Focus on creative and}& \text{Focus on internal capabilities or}\\ & \text{innovative products that}& \text{processes leading to high production}\\ & \text{can be new or improved.}& \text{production, low costs and mass}\\ & & \text{distribution.}\\ \text{Means (Business}& \text{Means used are innovation}& \text{Means used are mass production to}\\ \text{Methods)}& \text{and creativity.}& \text{produce cost-effective products.}\\ \text{End (view on}& \text{This concept is directed}& \text{This concept is directed towards}\\ \text{Consumer)}& \text{towards consumers which}& \text{consumers looking for products}\\ & \text{are willing and able to}& \text{which are easily available and are}\\ & \text{purchase products.}& \text{cost-effective.}\end{array}$