Do you agree with the argument that globalisation leads to cultural heterogeneity?

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The impact of globalisation is not only restricted to the economic and political sphere, it has a wide cultural manifestation influencing our way of thinking, style, eating habits, dress culture, choices and preferences.

a. It is argued that globalisation, besides having a material manifestation, has inadvertently impacted one’s ideas, language and culture in its most symbolic way, exponentially changing our ideologies and our way of living, which are to be in sync with ‘global’, ‘western’ or ‘modern’, thereby leading to the Americanisation of society.
b. Such an impact leads to the cultural homogeneity as it involves the influence or the dominant culture of the western world.
c. However, such a view can be contested on the fact that cultures are not static and rather have evolved over a period of time. Globalisation has brought about a greater intermingling of cultures, with each culture assimilating few aspects of the western culture yet retaining its unique distinctiveness.
d. Interaction with other cultures has enlarged our choices and created preferences. One of the most suitable examples can be the way how burgers and pizzas have widened the choice for consumers.
e. Each culture has rather become more distinctive in nature and character. For example, the Indian traditions and its food and attire are now being appreciated and well known everywhere.
f. Globalisation has blended modernity with tradition where the Italian pizza faces competition from the local chola kulcha or masala dosa and where the famous kurtas make a fashion statement with a pair of Levi’s jeans.

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