Reduction potential is depending on two factors.
1. Stability of oxidation state
2. Hydration enthalpy
In case of Fe2+ and Fe3+, the stability of oxidation state strongly suggests that Fe3+ should be stable due to half filled d5 configuration. Similarly hydration enthalpy also suggests that Fe3+ should be stable due to high charge density.
As both the factors are supporting any one can easily say that Fe2+ will easily oxidize to Fe3+ rather than reduction.
But reduction potential is decided with reference to SHE. This means that if you combine Fe3+ solution with Hydrogen gas, Fe3+ should be reduced to Fe2+ and hydrogen gas should be oxidized. This is exactly happening in experiments. So reduction potential of Fe3+/Fe2+ is positive