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Business Studies

Selling Concept

Effective dis...

Question

Effective display of products and through their personal selling efforts retailers provide new product information to customers.

A

True

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B

False

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Solution

The correct option is A True
Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. Many sales representatives rely on a sequential sales process that typically includes nine steps. Some sales representatives develop scripts for all or part of the sales process.

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Q. Six Mark Question
'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above pan describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables.

A ___ is a type of bazaar that provides space for people who want to sell their products.

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