Question

Environmental scanning begins with gathering information about the __________ environments.

• A. Internal
• B. External
• C. Internal and external
• D. Internal or external

Answer 1

The correct option is C Internal and external

Environment scanning can be defined as the process by which organisations monitor their relevant environment to identify opportunities and threats affecting their business. The environment scanning is applied to both external as well as internal scanning process as business environment includes both external as well as internal environment in which the business is practiced.