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Question

Field theory is formulated by ____________.

A
Marshall
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B
Festinger
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C
Kurt Lewin
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D
Philip Kotler
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Solution

The correct option is C Kurt Lewin
Field theory is a psychological theory. which examines pattern of interaction between the individual and the total field or environment. The concept first made its appearance in psychology with roots to the holistic perspective of gestalt theories. Lewin's field theory can be expressed by a formula : B = f(p,e), meaning that behavior (B) is a function of the person (p) and their environment(e)

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