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Question

First mover advantage refers to ______.

A
early identification of business opportunities
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B
early identification of uncertainty
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C
early identification of business rivals
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D
early identification of uncertainty in business
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Solution

The correct option is A early identification of business opportunities
The first mover advantage refers to an advantage that a company gets by introducing its product or service to the market before any other competitor does. The first mover advantage gains the company a strong brand recognition and product/service loyalty before other entrants.
It helps in early identification of business opportunities.

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