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Question

Give the meaning of wholesale trade. State its distinctive features.

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Solution

Wholesale trade refers to buying and selling of goods and services in large quantities for the purpose of resale or intermediate use. Traders dealing in wholesale trade are called wholesale traders. Wholesalers serve as an important link between the manufacturer and retailers. Distinctive features of wholesale trade are explained below :

(a) Wholesalers acts as a link between producer and retailer.

(b) Wholesalers deal with large quantities of goods.

(c) Wholesale trade is generally done by wholesalers in one line of product.

(d) Wholesale trade involves large amount of capital investment in maintairing stock of goods.

(e) In wholesale trade, wholesalers buys in large quantity from the manufacturer and sells in small lots to retailers and generally does not sell to the ultimate consumer.

(f) The margin of profits of wholesaler is low.

(g) Wholesalers deals with a small number of items


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