Question

Identify the correct sentence:

• A. Differentiation ideally goes beyond the tangible features of an offer and touches the customer on an emotional level.
• B. Differentiation is based on customers’ unique resources and capabilities.
• C. Differentiation activities are always small details that are not necessarily known by the customers.
• D. A competitive advantage implies that a whole system of marketing activities is offered.
• E. All successful brands manage to change the customer’s beliefs and attitude.
• F. Both a) and e)

Answer 1

The correct option is A

Differentiation ideally goes beyond the tangible features of an offer and touches the customer on an emotional level.

Answer option A: Differentiation ideally goes beyond the tangible features of an offer and touches the customer on an emotional level.

Explanation: Product differentiation is the method involved with recognising a service or product from others, to make it more alluring to a specific target market. This includes separating it from contenders’ items just as an association’s own products.