Question

If customers perceive that price of product is greater than value then customer _______.

• A. Would get product free of cost
• B. Would get discount
• C. Would buy that product
• D. Would not buy the product

Answer 1

The correct option is D Would not buy the product

If customers after bergain find out the offered price of a product is more than what it is originally, that means the customer needs to give a higher price for their satisfaction. In such a case, the opportunity cost of the product is more than expected. o customers will prefer not buy such products.