Question

It is necessary that goods and services must be made available to the customers at the right place, in the right quantity and at right time.
(a) Name and explain the concerned element of Marketing Mix given above.
(b) Explain the components of this element.

Answer 1

(a) Place/physical distribution
The physical handling and movement of goods from place of production to the place of distribution is referred to as physical distribution.
(b) Elements of Physical distribution/Place:
1. Transportation 2. Warehousing
3. Inventory control 4. Order processing