Question

ITC started its business with Jobaico Industry later on its entered in Hotel Industry, Consumer goods industry, stationery, etc. ITC assured quality to customer and kept company's name as its identity. This help the customers in product identification and hence ensured quality. It also built up their confidence and help in increasing their level of satisfaction.
(i) Name the element of marketing mix referred in above pan.
(ii) Name the other elements of marketing mix.
(iii) Name the concept which assure quality and help in identification of product.
(iv) Identify the value emphasised by ITC..

Answer 1

(i) Product Mix
(iii) Other elements: Price mix, Place mix, Promotion mix.
(iii) Concept which help in identifying the product and assure quality is branding.
(iv) (a) Value of supplying quality product.
(b) Value of building confidence among customers.