Kumar launched a product in the market. He used the process of giving scratch cards to win gifts.
Which sales technique is used here?
[0.80 marks]
A
Quantity gift
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B
Assigned gifts
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C
Lucky draw
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D
Contests
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Solution
The correct option is B Assigned gifts The sales promotion technique that is used here is assigned gifts. Here, the customer is attracted to the chance of winning a gift and hence, purchases the product.