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Kumar launche...

Question

Kumar launched a product in the market. He used the process of giving scratch cards to win gifts.
Which sales technique is used here?

[0.80 marks]

A

Quantity gift

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B

Assigned gifts

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C

Lucky draw

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D

Contests

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Solution

The correct option is B Assigned gifts
The sales promotion technique that is used here is assigned gifts. Here, the customer is attracted to the chance of winning a gift and hence, purchases the product.

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