Question

Long Answer Questions:-
Bhuvan & Company has invented a fuel saving instrument which can reduce the consumption of petrol and diesel if it is attached in the engine of vehicle. Suggest any two media which the company must select to advertise for this product and why.

Answer 1

Bhuvan & Company should use TV or Newspaper advertisements and Direct Selling technique to advertise his product.

Through advertising in TV or newspaper the information would reach to a lot of viewers or readers. When people will be learning about the instrument and will be able to understand its utilities then only they would buy such products.

Also, direct selling from the point of sale such as the petrol pump would enable the customers to understand how the product works through demonstration carried out by company representatives. It is a very effective way of increasing the sales of the product by providing face to face information to the target group.