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Question

Maintaining good public relations helps in achieving which of the following marketing objectives?

A
Building awareness
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B
Building credibility
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C
Stimulate sales force
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D
All of the above
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Solution

The correct option is C All of the above
The main task of public relations department is to disseminate information and build goodwill about the business. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.
Maintaining good public relations helps in achieving the following marketing objectives:
a) building awareness
b) building credibility
c) stimulate sales force

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