Question

management
Q1. What is meant by marketing mix?
Q2. Name the term used to describe the combination of variables chosen by a firm to prepare its market offering?
Q3. What is the advantage of registering a ?trade mark??
Q4. What difficulty would have to be faced if products were sold by generic names?
Q5. At which level of packaging the immediate packaging is referred to?
Q6. At which level of packaging the additional packaging is referred to?
Q7. How does packaging and labelling act as a silent salesman?
Q8. Packaging has acquired great significance in the marketing of goods. In the light of this statement state any three functions of packaging.
Q9. Explain briefly any three essentials of a good brand name.
Q10. ?Though branding adds to the cost, it provides several advantages to the consumers. In the light of this statement, state any three advantages of branding to customers and marketers.

Answer 1

Dear Student,
The solution/s to your 1st and 2nd query has been provided below:

Ans.1 Marketing Mix is.a combination of factors that can be controlled by a company to influence consumers to purchase its products. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.

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Ans.2 The term is known as Marketing Mix

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