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Question

Marketing is a function undertaken by ____________.

A
All DSA's
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B
All front-office staff
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C
Whole organization
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D
All of these
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Solution

The correct option is D All of these

Marketing is a function undertaken by All DSA's,All front-office staff and Whole organization.

Marketing logistics involve planning, delivering, and controlling the flow of physical goods, marketing materials and information from the producer to a market as necessary to meet customer demands while still making a satisfactory profit.

Marketing functions start from identifying the consumer needs and end with satisfying the consumer needs. The universal functions of marketing involve buying, selling, transporting, storing, standardizing and grading, financing, risk taking and securing marketing information.

The Direct Selling Association (DSA) is the name of several similar trade associations in the United States, United Kingdom, Australia, Malaysia, Singapore, and New Zealand that represent direct selling companies, primarily those that use multi-level marketing compensation plans.

The front office staff interacts with all departments of the hotel, including marketing and sales, housekeeping, food and beverage, banquet, controller, maintenance, security, and human resources. ... Each of the departments has a unique communication link with the front office staff.

Marketing plays an important role in establishing relationships between customers and the organizations offering to the market. ... The marketing function is also tasked with branding of the organization, participation in publicity activities, advertising and customer interaction through feedback collection.


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