MyQuestionIcon

2

You visited us 2 times! Enjoying our articles? Unlock Full Access!

Business Studies

Importance of Personal Selling

'Maruti vega ...

Question

'Maruti vega Ltd'. entered into the market with colored television and now introduced products like audio systems, air-conditioner washing machines, etc. The company is not offering the product but also handling complaints and offering after-sales services.
Identify the elements of marketing-mix discussed here.

Open in App

Solution

The element of marketing-mix being discussed in the question is ‘product’.
Any goods or services that offer value to the customers and satisfy their needs are regarded as products. Besides physical goods, a product also involves service in the form of after-sale services.

Suggest Corrections

thumbs-up

0

Similar questions

Q. Zoom Udyog, a car manufacturing Co., has started its business with Zoom 800 and slowly launched Zoom-1000, Wagon-Z, Swy-fy etc. and offered various services like after sale service, availability of spare parts etc. Identify the element of marketing mix referred here.

Q. Company X is facing a lot of problems these days. It manufactures white goods like washing machines, microwave ovens, refrigerators and air conditioners. The company’s margins are under pressure and the profits and market share are declining. The production department blames marketing for not meeting sales targets and marketing blames production department for producing goods, which are not of good quality meeting customers' expectations. The finance department blames both production and marketing for declining return on investment and bad marketing.

State the quality of management that the company is lacking? Explain briefly. What steps should the company management take to bring the company back on track?

Q. Company X is facing a lot of problems these days. It manufactures white goods like washing machines, microwave ovens, refrigerators and air conditioners. The company’s margins are under pressure and the profits and market share are declining. The production department blames marketing for not meeting sales targets and marketing blames production department for producing goods, which are not of good quality meeting customers expectations. The finance department blames both production and marketing for declining return on investment and bad marketing.

What quality of management do you think the company is lacking? Explain briefly. What steps should the company management take to bring the company back on track?

Q. Company X is facing a lot or problems these days. It manufacturers white goods like washing machines, microwave ovens, air conditioners. The company's margins are under pressure and the profits and market share are declining. The production department blames marketing for not meeting sales target and marketing blames production department for producing goods, which are of not good quality meeting customers expectations. The finance department blames both production and marketing for declining return on investment and bad marketing.
What quality of management do you think the company is lacking? Explain briefly. What steps should the company management take to bring the company back on track?

In a company, different departments are formed for looking after production, sales, marketing and finance. Identify the principles of management applicable here.

View More

Join BYJU'S Learning Program

similar_icon

Related Videos

lock

Promotion

BUSINESS STUDIES

Watch in App

explore_more_icon

Explore more

Importance of Personal Selling

Standard XII Business Studies

Join BYJU'S Learning Program

CrossIcon