Mass communication tools available to marketers include ___________.

advertising

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sales promotion

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public relations

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all the above

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Solution

The correct option is D all the above
Mass communication tools available to marketers include advertising, sales promotion and public relations as these advertising tools help to address a huge mass of people. Mass communication tools heelp to impart and exchange information on a large scale to a wide range of people.

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Q. Six Mark Question
'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
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(ii) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer.
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(c) To introduce a new product to a particular class of people through door-to-door visits.
(d) To attract attention of the people by using incentives.

___ is a set of marketing tools that firm uses to pursue its marketing objective in the target market.

Q. A complete communication system must include:

Name the type of formal communication in the following example: A production manager contacting a marketing manager to prepare a schedule for production.

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