___ means maintaining relations with the public, which helps in framing strategic policies for effective marketing, by evaluating the attitudes of the public.

Sales Promotion

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Advertising

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Online Marketing

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Public Relations

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Solution

The correct option is D
Public Relations

Public relations involves maintaining relations with the public, which helps in framing strategic policies for effective marketing by evaluating the attitudes of the public.

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What are Public Relations? Explain any four points on the role and importance of Public Relations in Marketing Management.

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