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Business Studies

Personal Selling

Mr. Rahul, th...

Question

Mr. Rahul, the sales executive of ABC Ltd. possess good marketing techniques, his techniques involve an oral presentation of the message, convincing the customer with the face to face interaction etc. Identify the elements used by Rahul.

A

Advertising

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B

Sales Promotion

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C

Personal Selling

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D

Publicity and Public Relations

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Solution

The correct option is C
Personal Selling

Personal Selling involves the oral presentation of messages in the form of conversation with one or more prospective customers for the purpose of making sales.

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Similar questions

Q. Mx. Rajiv, the sales executive of ABC Ltd. possess good marketing techniques, his techniques involve oral presentation of message, convincing the customer with Face to face interaction, etc.
(i) Name the element of marketing mix under which the above technique fall.
(ii) Identify the element used by Rajiv.
(iii) Name any other element of marketing.

Q. Select the proper option from the options given below and rewrite the sentences.

There is increase in competition because of ________.

(a) Sales promotion
(b) Marketing
(c) Publicity
(d) Advertising

'Buy three t-shirts and get one t-shirt free' is an example of one of the techniques of sales promotion. Identify and explain the technique.

Q. Long Answer Questions:-
A toy car free with Maggi Noodles is an example of one of the techniques of sales promotion. Name this technique and also explain any other three sales promotion techniques.

Q. Short Answer Question.
Bhuvan & Co. has launched a new product in the market. As a marketing manager suggest the sales promotion techniques which Bhuvan & Company can adopt to increase the sale of new product.

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