Question

One aim of societal marketing is to ___________.

• A. consider consumers needs and long-term welfare
• B. encourage satisfaction of short-term needs
• C. demand support from local communities
• D. form partnerships which benefit the selling organization

Answer 1

The correct option is A consider consumers needs and long-term welfare

The societal marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.