Out of the following represents a company's effort to identify and categorize groups of customers and countries according to common characteristics.

Q. Out of the following ___________ represents a company's effort to identify and categorize groups of customers and countries according to common characteristics________________.

Q. Radha found a worm crawling out of newly opened tetra pack of a juice manufactured by a reputed company, Zest Ltd., She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts failed, she went to a consumer activist group to seek help. The group decided to help Radha and take measures to impose restrictions on the sale of the firm's products of the particular batch and urge customers to refrain from buying the products of the company, Zest Ltd lost its image in the market. The CEO gives the responsibility of bringing back the lost image of the company to a Manager.
(a) Identify the concept of Marketing Management which will help the Manager getting the firm out of the above crisis.
(b) Also explain the role of above-identified concept by stating any two points.

Q. Radha found a worm crawling out of newly opened tetra pack of a juice manufactured by a reputed company, Zest, Ltd.. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When aU her efforts failed, she went to a consumer activist group to seek help. The group decided to help Radha and take measures to impose restrictions on the sale of the firm's products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gives the responsibility of bringing back the lost image of the company to a Manager.
(a) Identify the concept of Marketing Management which will help the Manager getting the firm out of the above crisis.
(b) Also explain the role of above identified concept by stating any two points.

Q. It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment—people who need the commodity in question. Second, there is the program target—people in the market segment with the “best fit” characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience―all people who are actually exposed to the marketing program without regard to whether they need or want the product.
These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all companies with a particular application of the product in question, such as high-speed fillers of bottles at breweries. In such circumstances, direct selling (marketing that reaches only the program target) is likely to be economically justified, and highly specialized trade media exist to expose members of the program target—and only members of the program target—to the marketing program. Most consumer-goods markets are significantly different. Typically, there are many rather than few potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular market segment group themselves neatly into a meaningful program target. There are substantial differences among consumers with similar demographic characteristics. Even with all the past decade’s advances in information technology, direct selling of consumer goods is rare, and mass marketing—a marketing approach that aims at a wide audience—remains the only economically feasible mode. Unfortunately, there are few media that allow the marketer to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a great deal of marketing for products in which they have no interest and so they become annoyed.
Q. According to the passage, most consumer-goods markets share which of the following characteristics?

Q. You are a marketing manager of ABC company. You are asked to persuade the customer and make customers buy the products.

Explain the variety of promotion tools you will consider to use to achieve this objective?

Out of the following _________ represents a company's effort to identify and categorize groups of customers and countries according to common characteristics.

The correct option is C global marketing segmentation
The global marketing segmentation represents a company's efforts to identify and categorize groups of customers and countries according to common characteristics.

Out of the following _________ represents a company's effort to identify and categorize groups of customers and countries according to common characteristics.

The correct option is C global marketing segmentationThe global marketing segmentation represents a company's efforts to identify and categorize groups of customers and countries according to common characteristics.

The correct option is C global marketing segmentation
The global marketing segmentation represents a company's efforts to identify and categorize groups of customers and countries according to common characteristics.