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Question

Outsourcing a part or entire production and concentrating on marketing operations in international business is known as ________.

A
Licensing
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B
Franchising
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C
Contract manufacturing
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D
Joint venture
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Solution

The correct option is C Contract manufacturing
Contract manufacturing is basically the outsourcing of part of the manufacturing process of a product to a third party. It is used by many U.S. companies. Hence, outsourcing a part or entire production and concentrating on marketing operations in international business is known as contract manufacturing.

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