Nish a school bag manufacture decided to improve the product for profit maximization and thus added a water bottle holder to the existing design.
(1). Identify the marketing management philosophy adopted by nisha and
(2). Explain this philosophy on the basis of:
(a). main focus and (b) means and ends.
Nish a school bag manufacture decided to improve the product for profit maximization and thus added a water bottle holder to the existing design.
(1). Identify the marketing management philosophy adopted by nisha and
(2). Explain this philosophy on the basis of:
(a). main focus and (b) means and ends.
(i) The marketing management philosophy that is being adopted by Nish is 'The Product Concept'.
(ii) The main focus of the product concept lies on the improvement of the quality of the product. That is, the company pursuing this philosophy will emphasize on the development of the product on the basis of its features, quality and performance rather than the quantity. To reach the end i.e., maximising the profit, the company uses the means i.e., improving the quality of its product.
(i) The marketing management philosophy that is being adopted by Nish is 'The Product Concept'.
(ii) The main focus of the product concept lies on the improvement of the quality of the product. That is, the company pursuing this philosophy will emphasize on the development of the product on the basis of its features, quality and performance rather than the quantity. To reach the end i.e., maximising the profit, the company uses the means i.e., improving the quality of its product.
